Commercialising culture
The user generated content (UGC) industry is an overlooked growth and employment opportunity for New Zealand.
The user generated content (UGC) industry is an overlooked growth and employment opportunity for New Zealand.
We work with creators to identify and develop growth opportunities — building owned revenue through products, services and experiences, while growing the audience and platform that attracts better brand deals too.
NZ has produced standout moments — Splitting Point Studios building the world's most-played Roblox game is the obvious example — but they've been one-offs, not a pattern. Most NZ content isn't designed for a global audience, and the platform understanding and production discipline driving consistent results internationally hasn't taken hold here yet. That's the gap we're working in.
Looking for young NZ storytellers and production talent to develop elevated YouTube content more aligned with what we are seeing internationally. Long-form content, subject or community specific, distinct series.
Low technical and financial barriers to entry, with a global audience from day one. Our focus is on building opportunities for NZ developers already working on the platform — the kind of studio model that creates the infrastructure for more of them to build sustainably.
UGC businesses are high-margin, export-ready, and growing fast. Other countries have been building infrastructure around this for years. New Zealand hasn't — yet.
We are working to make UGC credible to NZ investors, brands, and talent.
Industry voice — Other countries are seeing results from industry representation. Learn more and get involved here.
State of the Industry report — the size and value of the industry, to illustrate the opportunities that exist within it and its contribution to the economy.
Get in touch if you'd like to collaborate or contribute to this report.
