commercialising culture
Building user-generated content businesses that bring global revenue and well paid jobs to the Nelson region.
the opportunity
Global Distribution from Day 1
User-generated content (UGC) is created on platforms like YouTube, Twitch, and Roblox — where anyone can upload content, build an audience, and generate revenue.
The UGC opportunity isn't about influencers getting paid through ad revenue and brand deals - it's creator founders building deeply engaged audiences as distribution channels to sell their goods and services.
how we capture value
Build community. Generate revenue
Views don't matter. Engaged community does. We identify the right platform and niche to build audiences that connect.We plan revenue opportunities from the start — not just ads and brand deals. Products, services, game spend all creating sustainable revenue.We're partnering with and investing in creators, storytellers, game builders - anyone who has the founder mindset and understands the UGC opportunity.
how we work
Find Talent. Build Businesses.
We work like a production company — finding talent and building teams — but for user-generated content platforms. We handle operations, creators focus on their audience.
Creators earn salaries plus equity. Everyone shares in success. It's partnership, not employment. (Sugar Cubes for everyone. IYKYK)
the regional benefit
Global revenue & Job creation
Creation of high value, modern jobs young talent want, right here in Nelson.
High-margin businesses bringing global platform economics into the regional economy.
Building the region's reputation as New Zealand's center for world-class UGC businesses.
JUMP ON THE ROUNDABOUT WITH US
Building now
To maximise the UGC opportunity for Nelson we are seeking:Regional supporters | YouTube & Twitch Creators | Roblox Developers | UGC Builders & Storytellers | Anyone who wants in!